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backlinks clinic

Often referred to as off page links, backlinks are the sledgehammer of search engine positioning and traffic generation. Backlinks have three key elements, the web page from which the backlinks are derived, the anchor text of the backlinks and what’s on the page to which the backlinks directs the visitor to.

The amount of backlinks

All search engines look at the volume of backlinks to a web page when deciding where this page should be presented in the search results.

The source of the backlinks

The source of a backlink can pass authority and indeed traffic to the page to which it points. But ‘votes’ cast through backlinks from trusted or authoritative pages to a page have greater influence over the search engines consideration of this page than backlinks coming from pages with less ‘trust’ or authority. Government (.gov) and educational (.edu) sites are prime examples of sites that are authoritative and trustworthy.

Google Page Rank

Backlinks from web pages with high page rank (an attribute given by Google to any page that it considers over a period to have attracted, sustained and continued to accumulate relevant backlinks) pass some of their page rank via the backlink to the target page.

The ‘anchor text’

Just like a label, the backlink anchor text influences the search engines valuation of the backlink. If the content of the page is about ‘parenting’ and the backlink on the page is labeled or given the ‘anchor’ text ‘parenting’ then the search engines consider this to be of more value to the searcher looking for web pages related to ‘parenting’ than if the backlink was labeled ‘babycare’.

Common mistakes

It’s not rare for first timers to confuse the quantity with the quality of backlinks and become quickly frustrated by their lack of progress For instance if the majority of your backlinks to your ‘parenting’ page come from pages not related to ‘parenting’ then whilst you have backlinks they will almost always bring you the wrong visitors.

How to create backlinks

So here is my risk free guidance for getting backlinks to your pages, high rankings in the search engine results pages and the right type of traffic to your site.

1. Initially you should focus on selecting the right keywords.
2. I always set out to create a keyword cloud.
3. You should always start by identifying a key word or phrase which has a good traffic.
4. The fastest and cheapest method to find out how much traffic a keyword or key phrase is getting is to use the Google keywords discovery tool.
5. The Google tool puts together a list of keywords related to my main keyword and from this list I grow my cloud.
6. I then put together content in the form of articles and videos with backlinks with the right ‘anchor text’ to my ‘money’ or ‘target’ page and push these to the various directories.
7. My guiding principle is to write content that will attract visitors and persuade them to follow the backlinks to my money pages as well as send backlinks.

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sharonbal Uncategorized backlinks, internet marketing, link building, search engine marketing, SEO, traffic building

back links

For any web page to be ‘ranked’ in the search engines and receive traffic it’s essential it has backlinks. When thinking about backlinks there are three elements you need to consider, the web page from which the backlinks come from, the anchor text of the backlinks and what’s on the page to which the backlinks sends the visitor to.

The amount of backlinks

All search engines take into account the amount of backlinks to a web page when deciding where this page should appear in the search results.

The origin of the backlinks

Backlinks are very similar to votes with different ‘rights’ that are derived from where they originate from But ‘votes’ cast via backlinks from trusted or authoritative pages to a page have greater influence over the search engines view of this page than backlinks coming from pages with lower ‘trust’ or authority. Pages from sources such as educational (.edu) or government (.gov) sites naturally posess more trust and authority.

Google Page Rank

Backlinks from web pages with high page rank (a value given by Google to each page that it considers over a period to have attracted, sustained and continued to accumulate relevant backlinks) pass some of their page rank via the backlink to the target page.

The ‘anchor text’

When you see a backlink on a web page it often has a label a word or text associated with the content at the page to which this backlink is pointing, what this ‘anchor text’ says has influence upon the value the search engines give to the link. Relevance is the guiding principle for all search engine algorithms and it follows if the content of the page is about ‘drying chillis” then it is from a search engine’s perspective, more valuable for the backlink’s anchor text to this page to contain the word ‘chilli’ as opposed to a related term such as ‘drying spices’.

Common problems

A lot of people screw up their backlinks building activities because they focus on quantity as opposed to quality of backlinks. For instance if the volume of your backlinks to your ‘parenting’ page originate from pages not related to ‘parenting’ then whilst you have backlinks they will almost always bring you the wrong traffic.

How to manufacture backlinks

So let me tell you my fail safe process for getting backlinks that will make the search engines take notice of you and bring the right type and relevant visitors to your web site.

1. To begin with you should focus on choosing the correct keywords.
2. Your objective should be to end up with a keyword cloud.
3. I always start with a single ‘top’ level keyword or key phrase which has substantial visitor traffic.
4. To uncover the volume of visitor traffic is being coming from searches for my top level keyword I use the Google keyword analyzer tool.
5. The Google tool presents a list of keywords associated with my main keyword and from this list I build my cloud.
6. From this cloud I create a selection of content containing articles, videos and blog posts each with backlinks embedded with the related anchor text and then utilize a portfolio of content distribution tools to disperse my materials to a wide range of directories.
7. When I write my content I do so with the searcher in mind so as each item of content attracts backlinks to itself as well as sends backlinks to my target pages.

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sharonbal Uncategorized backlinks, internet marketing, link building, search engine marketing, SEO, traffic building

backlinks clinic

Hmmmm, this is a big concept and I want to emphasise it’s not clear cut. But here is what I know in my analysis at the Backlinks clinic:

Authority - simplified

The more authority your site has the better you will rank on Google. Authority means that searchers trust you and your information. The good news is that authorities trusted by people are also trusted by Google. A great example is the .edu and .gov domain extensions. These domains imply they are credible sources of information and it’s an established fact that in the eyes of Google backlinks from these domains to your web pages will send authority to your site. Another perfect example is Wikipedia as the entries here are almost always added by by group of people as opposed to a single source.

So it follows that authority is largely influenced by the source of your backlinks and if authoritative content link to you then you receive their influence and in the eyes of Google you become more authoritative and so the trust in your web pages by Google goes up.

How Google decides what is and isn’t authoritative is kept secret for good reason and falls in line with Google’s philosophy of “Do no evil”. The last thing the net needs is someone manipulating the mechanisms that Google employs in its efforts to try and bring some order to probably the most important technological development of this period in history.

How not to get Authority and Backlinks

And on this thought it’s worth my while stating some underhand sources and methods of acquiring backlinks that Google not only disapproves of but appears to be acting to ‘’categorize as negative authorities. In no particular order of severity, the prime offenders are:

• Paid backlinks – web pages where individuals purchase and sell backlinks
• Comment spam – entries that contain links on blog pages that are just not related to the main content.
• Low quality and *duplicate content – ‘scraped’ or otherwise
• Rapid backlink growth – there are a large selection of ways that this is achievable, Google isn’t dumb. Any sudden rise in the amount of backlinks is going to show up on Google’s monitoring systems, especially if it’s a brand new domain.
• Backlinks from villainous web pages – these are particularly destructive as you are guilty by association - need I say more.

*There is another factor where I may be on shakey ground, but large press portals seem to get a lot of authority and I have definitely seen significant numbers of the same article over and over again on different portals with no penalties, I am still looking at this, only as some of the results I am seeing go against the consistent behaviors I usually expect to see. More on this is in a future article….

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sharonbal Uncategorized backlinks, Google, Page Ranking, Search Engine Optimisation, SEO, SEO marketing

how to get more backlinks

Phew, this is a big subject and I need to emphasise it’s not clear cut. But here is what I have learned in my work at the Backlinks clinic:

Authority - simplified

The more authority your web pages have the higher you will rank on Google. Authority means that people trust you and your information. The good news is that authorities trusted by people are also trusted by Google. A great example is the .edu and .gov suffixes. These suffixes imply they are credible sources of content and it’s a proven fact that as far as Google is concerned backlinks from these domains to your web pages will send authority to your web pages. Another perfect example is Wikipedia as the entries here are almost always authored by by tribes of humans as opposed to a single person.

So it follows that authority is largely influenced by the source of your backlinks and if authoritative sites link to your web pages then you receive their authority and as far as Google is concerned you become more authoritative and so the trust in your site by Google increases.

How Google determines what is and isn’t authoritative is undisclosed for solid reasons and falls in line with Google’s thinking of “Do no evil”. The last thing the web needs is someone exploiting the formulae that Google uses in its efforts to try and regulate probably the most important technological asset of our times.

Backlinking methods you should avoid

In the same vein it’s valuable to state some obvious sources and methods of acquiring backlinks that Google not only dislikes but appears to be acting to ‘’categorize as illegitimate authorities. In no particular order of severity, the prime offenders are:

• Paid backlinks – hubs where people purchase and sell backlinks
• Comment spam – entries that contain links on web pages that are just not related to the main content.
• Low quality and *duplicate content – ‘scraped’ or copied
• Rapid backlink growth – there are plenty of ways that this is achievable, Google isn’t stupid. Any sudden rise in the amount of backlinks is going to show up on Google’s monitoring systems, especially if it’s a recently registered domain.
• Backlinks from villainous sites – these are particularly henous as you are guilty by association - need I say more.

*There is another factor where I may be on dodgy ground, but key press portals seem to get a lot of authority and I have definitely observed significant numbers of the same article over and over again on different web sites with no penalties, I am still looking at this, only as some of the results I am seeing go against the normal behaviors I usually expect to see. More on this is in a future post….

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sharonbal Uncategorized backlinks, Google, Page Ranking, Search Engine Optimisation, SEO, SEO marketing

get more backlinks

BREAKING NEWS: Attention all Wordpress Bloggers

About me

I purchase and try hundreds of internet marketing ’products every year. I receive and answer thousands of questions on my blog about Internet Marketing every month. I know a lot of people who are facing tough times at the moment and whilst I am making a half decent income on the web from my work I am more and more doing what I can to assist others to avoid the mistakes, choose the right strategies and get off to a good start.

In my work I have discovered a large number of Internet Marketers who look good on paper but most often don’t deliver what they claim. Until recently the results of my reviews have been posted on a limited number of blogs whose owners have commissioned me to contribute in return for assisting me in my evaluations.

Over Six hundred reviews

The total number of ‘products’ I have evaluated over five years is just north of 600, naturally I will only be writing about products that are still for sale. I have tested all of the products I review and whilst in some cases I know the authors personally this doesn’t divert me from telling what I really think about what works well and what doesn’t in each product.

Easy to use and organised index

On my blog I will be splitting the ‘products’ summaries into types, rating each product on the level of knowledge required, detailing the prerequisites, how long you should expect to wait for results and the amount of money you can expect to spend.

First Report - The ‘blueprint’ for Wordpress blog success

The first subject I’m going to tackle is Wordpress Blogs as this is not just a great place for newbies to begin but significant numbers of blog owners don’t appreciate the opportunities they are missing. Everyone should have a blog and I am passionate about blogging as a significant amount of my ’monthly salary’ comes from blogs but and however I am conscious that installing a blog can be a little bit tricky so if you join my list I will show you step by step how to do this.

Create once and replicate

The great thing about blogs is once you appreciate how they really can work and make cash you simply replicate the blog mechanics over and over again to multiply your income stream. I have a fundamental rule of ‘getting a rope across the river’ before commencing on any substantial amount of work so I always commence with constructing a ’concept car’ that I evolve into a blueprint that I can test, improve and copy, to do this you have to really understand what products and strategies you need to use.

No bullshit, just answers.

So if you own a Wordpress blog or you want some practical and personal guidance with your choice of Internet Marketing products then please do sign up to my list at www.backlinksclinic.com.

See you there

NJC

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sharonbal Uncategorized Affiliates, backlinks, Blogging, Blogs, Internet Marketing Product Reviews, Search Engine Optimization, SEO, Wordpress

backlinks clinic

BREAKING NEWS: A message for all Wordpress Blog Owners

About me

I am self educated and have closely followed the evolution of Internet Marketing for just over five years. I answer hundreds of questions a week on my blog from Internet Marketers of all different backgrounds and levels of skill. I have experienced what it is like to struggle financially, pay the bills and feed a family so I do this for money (because I have a family to support) and to help others in a similar situation.

Unfortunately a big number of Internet Marketing content and tools I evaluate doesn’t do what it says on the ‘tin’. Up until now I have been distributing my reviews on numerous of blogs and sites whose owners have asked me to contribute content about my experiences to their sites.

Over 600 products tested

Over a five year period I have tested more than 600 products and I will only be publishing reviews on products that are still on the market. I have tested all of the products I review and whilst in some cases I know the authors personally this doesn’t dissuade me from telling what I really think about what is good and what is bad about each product.

Simple to use and organised directory

I am determined that everyone who visits blog gets some help so I am going to make sure that every ‘product’ summary is classified in terms of the amount of money they will have to spend, the level of knowledge they will need, how much effort they should spend and how long it normally take to see some results.

First Edition - The ‘blueprint’ for Wordpress blog success

I am going to start with Wordpress Blogs and what products and techniques you can use to monetize them. Everyone should have a blog and I am passionate about blogging as a major percentage of my ’monthly salary’ comes from blogs but and however I am conscious that installing a blog can be a little bit tricky so if you join my list I will walk you through step by step how to do this.

Create once and replicate

The really cool thing about blogs is once you appreciate how they really can work and make cash you simply copy the blog mechanics over and over again to multiply your income stream. But getting the first blog correct is critical and this is where you need a really good understanding how to design a ‘blueprint blog’ and what Internet Marketing ‘products’ and strategies you should use to build a solid foundation for growth and a regular income.

No bullshit, just answers.

So if you own a Wordpress blog or you need some real help with your choice of Internet Marketing products then please do sign up to my list at www.backlinksclinic.com.

See you there

NJC

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sharonbal Uncategorized Affiliates, backlinks, Blogging, Blogs, Internet Marketing Product Reviews, Search Engine Optimization h, SEO, Wordpress